Abstract:
The objectives of this research were 1) to study the current social and cultural context 2) to
investigate the attitude and expectation of the community 3) to present the tourism development
guidelines to conserve the cultural heritage of the Tai ethnic group in Chiangkham district of Phayao
province. The research was completed through a mixed methodology using both qualitative and
quantitative methods.
The results of the study showed that the cultural heritage of the ethnic group nowadays was
valuable for conservation and promotion due to it was the collection of ancient wisdom inheritance.
In addition, the residents in the area agreed with the coming of tourism to Chiangkham district with the
expectation that it would generate revenue and well-being to the people in the community. Therefore,
the tourism development for conservation of Tai ethnic groups cultural heritage in Chiangkham district
should include actions related to; 1) Tourism development in terms of the management, the administrations,
accessibilities, attractions, activities, amenities and accommodations. 2) Management of the impact of
tourism 3) Value added creation from Tai ethnic groups cultural heritage to make the community aware
of the importance of the Tai ethnic groups cultural heritage as well as focusing on the participation of
the community through the procedure. In particular, the community must gain benefit and income
distribution appropriately.