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Sonthida Keyuravong. This customer is complicated and tedious!!!: investigating maxim flouting and its functions in business E-mail correspondence. (). King Mongkut's University of Technology Thonburi. KMUTT Library. : , 2017.
This customer is complicated and tedious!!!: investigating maxim flouting and its functions in business E-mail correspondence
Name: Phanruja Limthaworn
Organization :
King Mongkut's University of Technology Thonburi. School of Liberal Arts
Name: Sonthida Keyuravong
Organization :
King Mongkut's University of Technology Thonburi. School of Liberal Arts
keyword:
Electronic commerce
Abstract:
Email correspondence is a significant part of business transactions in the age of digital technology. Writers of business emails should therefore conform to the widely accepted etiquettes such as clarity, conciseness, politeness and relevance (Gimenez-Moreno, 2011). This can contribute to the success of business partnership in the long run. Interestingly, in the real world communication all the etiquettes are not always observed because of different circumstances. Based on the framework of Grice's Cooperative Principle and maxims (1975), the purpose of this research was to examine the functions of maxim flouting done by the relevant parties while discussing their business transactions. The data came from email correspondence among the three business partners: a Thai export company, a European sales representative and two European clients. The findings suggested that the correspondents flouted the four maxims to serve specific purposes : to prompt actions, to show sincerity, to show strong intimacy, and to exercise solidarity. I therefore concluded that breaking the maxims did not necessarily jeopardise business partnership. In contrast, it could even be beneficial to the parties involved
King Mongkut's University of Technology Thonburi. KMUTT Library
Address:
BANGKOK
Email:
info.lib@mail.kmutt.ac.th
Created:
2017
Issued:
2018-03-06
Modified:
2018-03-06
บทความ/Article
application/pdf
BibliograpyCitation :
rEFLections : KMUTT Journal of Language Education vol. 24, (Jul.-Dec. 2017), p. 66-80
CallNumber:
12006208
eng
ใช้เวลา
0.022772 วินาที
Phanruja Limthaworn
| Title | Contributor | Type |
|---|---|---|
| This customer is complicated and tedious!!!: investigating maxim flouting and its functions in business E-mail correspondence
มหาวิทยาลัยเทคโนโลยีพระจอมเกล้าธนบุรี Phanruja Limthaworn;Sonthida Keyuravong | บทความ/Article |
Sonthida Keyuravong
| Title | Contributor | Type |
|---|---|---|
| Using E-mail consulations in a large class
มหาวิทยาลัยเทคโนโลยีพระจอมเกล้าธนบุรี Sonthida Keyuravong;Kasamaporn Maneekhao | บทความ/Article | |
| A move analysis of English research article introductions in Thai and International medical journals
มหาวิทยาลัยเทคโนโลยีพระจอมเกล้าธนบุรี Naruemol Jirapanakorn;Wannapa Trakulkasemsuk;Sonthida Keyuravong | บทความ/Article | |
| This customer is complicated and tedious!!!: investigating maxim flouting and its functions in business E-mail correspondence
มหาวิทยาลัยเทคโนโลยีพระจอมเกล้าธนบุรี Phanruja Limthaworn;Sonthida Keyuravong | บทความ/Article |