A resource-based view of the chilli-paste business in Chiang Rai, Thailand

Resource-based view of the chilli-paste business in Chiang Rai, Thailand

Name: Phitsinee Jongwanapitakkul

Organization : Mae Fah Luang University

keyword: Chilli paste

LCSH: Chilli paste -- Thailand -- Chiang Rai

Classification :.LCCS: HD38.5

LCSH: Business logistics

LCSH: Industrial management

LCSH: Lean manufacturing

Abstract: From the dearth of guideline information and literature of supply chain management in chili-paste industry that have highly competitiveness market, this research aims to identify significant factor that drive to gain sustainable competitive advantage and performance. A model that exploits the concept of RBV (Resource-based View) of sustainable competitive advantage, which centralizes on supply chain competency and external lean practices, is theoretically reasoned and empirically supported for application to the chili-paste industry in Chiang Rai, Thailand. Sustainable competitive advantage is operationalized based on the principles of VRIO (Value, Rare, Inimitability, Organized) and the ability of the organization to deliver operations performance objectives in aspects of order winners or/and order qualifiers. External lean practices identify the important roles of suppliers and customers as leanness supports. The use of a mixed method incorporating in-depth interviews with the producers and questionnaire-based surveys has led to the supportability of the hypotheses raised and with variants of details. This research has clear implications, by suggesting a prioritization on the different facets of supply chain competencies, and in particular of production and product factors. Supplier feedback and customer involvement are the two external lean practices that support both competencies and sustainable competitive advantage. The empirical outcomes also shed light on four performance categories that are perceived as relevant and useful to the chili-paste industry, namely customer loyalty, profit, market expansion and revenue.

Mae Fah Luang University

Address: CHIANG RAI

Email: library@mfu.ac.th

Name: Chai Ching Tan

Role: Advisor

Created: 2017

Issued: 2561

Modified: 2020-05-01

Issued: 2018-02-22

วิทยานิพนธ์/Thesis

application/pdf

CallNumber: Thesis HD38.5 P573r 2017

eng

DegreeName: Master of Business Administration

Level: Master's Degree

Descipline: Logistics and Supply Chain Management

Grantor: Mae Fah Luang University

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