Abstract:
The objectives of this research were to 1) develop training program on cultural tourism for ASEAN community preparation for young tour guides in Singburi province, 2) study the performance and efficiency of the developed training program, and 3) study th e participants satisfaction towards the developed training program. The samples of this research were 35 young tour guides selected by simple random sampling from 70 young tour guides in Singburi province. The research instruments were 1) training program, 2) questionnaire, 3) interview, 4) academic achievement test, and 5) satisfaction questionnaire. Quantitative data were analyzed through percentage, mean, standard deviation, and Dependent sample t-test. Qualitative data were analyzed through content analysis from interviews.
The results of this research showed that: 1) the training program on cultural tourism for the ASEAN community preparation for young tour guides in Singburi province consisted of (1) rationale, (2) objective, (3) structure, (4) content, (5) training activities, (6) training media, (7) training duration, (8) training documentation for trainers and trainees, (9) measurement andevaluation, and (10) three training plans: 1) introduction to personality of tour guides, 2) general information and tourist attractions in Singburi province, 3) ASEAN. From the evaluation, it was found that he program evaluation had the Index of Consistency (IOC) between 0.6 to 1.00, suggesting that the components of the program outline and training plans were relevant. The samples were attentively interested in the training program. The result showed that the samples had higher posttest score than the pretest score at statistically significant difference .05. The satisfaction towards the training program was at the highest level. The samples learned and enhanced theirknowledge of cultural tourism from their local resources.