Abstract:
This is the content analysis study and the main purposes of the research were to study how the transnational news agencies which control most of the international news cover news in Thailand. The study has four main objectives. First, to study the news topics selection in Thailand of the transnational news agencies. Second, to analize the news direction report in Thailand of the transnational news agencies. Third, to learn the development news coverage in Thailand of the transnational news agencies. Finally, to know the news sources usage in Thailand of the transnational news agencies. The findings from this study indicated that the transnational news agencies concentrated most heavily on economics matters in Thailand. The results also showed that the transnational news agencies give more emphasis to the neutral news. It reported the negative news and positive news around 30 percent and 20 percent of its total news report respectively. The study found that the transnational news agencies devoted a far lower percentage to development news in Thailand. The results of the content analysis are most clearly showed that most of news sources used by the transnational news agencies are the government and ambassador sources.