Abstract:
The thesis entitled, The Role of 90.25 MHz Sumutprakan Red Shirts Radio Station in the Political
Event of 2010, aims to investigate 1. the pattern of the activity conduction by the 90.25 MHz Sumutprakan Red
Shirts Radio Station and its mass in Samutprakan, and 2. the role of 90.25 MHz Sumutprakan Red Shirts
Radio Station in the political event of 2010. This is qualitative research employing in-depth interviews as data
collection. The main informant is source who takes the role of a DJ at 90.25 MHz Sumutprakan Red Shirts
Radio Station, Samutprakan, whilst the receiver is the members of red shirt who engaged in a mass protest in
2010.
The results are as follows: 1. the pattern of the activity conduction by the 90.25 MHz Sumutprakan
Red Shirts Radio Station and its mass in Samutprakan includes persuading the local to listen to speeches by
the Red Shirt leaders in Samutprakan as well as Thaksins phone-in speeches. The source is the DJs of the
station or as a political leader who is influential in raising the members and mass motivation to a certain extent,
since the efficiency of generating the strong motivation in the audience via the Message or persuasive
communication of the broadcaster to convince the audience to take part in the political event is called for. State- of-the-art communication technology to connect the signal of Thaksins live phone-in from United Front for
Democracy Against Dictatorship (UDD)s main stage is also essential. 2. Regarding the role of 90.25 MHz
Sumutprakan Red Shirts Radio Station in the political event of 2010, it was found that there are two major
roles, i.e. the role of individuals as the DJs at the radio station and the role of the radio station itself in
participating in the political event. The roles as the DJs and the director of the station contribute to as well as
impact on confidence gain and acceptance of taking part in the main stage of the mass counter-rallies in 2010,
and also the Red Shirt supporters are accustomed to them. This suggests that the radio station people are truly
friends in need who are able to risk their lives from an outbreak of violence and red-Shirt movement
termination apart from their daily routine jobs at the radio station. The role of the radio station is considered a
channel to broadcast news and information regarding activities in the rallies. This channel is low cost whilst it is
able to connect the grass root level supporters of UDD as well. It is also an instance of two-way communication
between the broadcaster and the audience in sharing and exchanging their political views and opinions during
the rallies.