Needs of English communication for ecotourism industry: A case study of homestay business owners in Nan

ความต้องการภาษาอังกฤษเพื่อการสื่อสารในอุตสาหกรรมการท่องเที่ยวเชิงนิเวศ กรณีศึกษาสำหรับผู้ประกอบการเคหะพำนักในจังหวัดน่าน.

Name: Chayanis Srithip

LCSH: English language -- Usage.

Othors: Applied Linguistics-English for Science and Technology -- Thesis.

Othors: King Mongkut’s Institute of Technology Ladkrabang. Applied Linguistics-English for Science and Technology -- Thesis

Abstract: The purpose of this research was to investigate the needs of English communication for ecotourism industry: a case study of homestay business owners (HBOs) in Nan province. The study was focused on the needs of English language skills, English language functions, and the propose guideline for the course of English communication used in the field of homestay business for ecotourism industry in Nan province. The designed questionnaire was employed as the instrument and was distributed to sixty-eight homestay business owners. The collected data were analyzed by the statistical analysis package program, and shown in percentage, population mean score and standard deviation. The result of the study revealed that the total needs of the HBOs needs of English communication skills for their work were at the great level (µ = 4.33). In addition, when all English skills: listening, speaking, reading, and writing were considered listening and speaking skills were needed at the greatest level (µ = 4.72, µ = 4.68 respectively). However, reading and writing skills were needed only at great level (µ = 4.11, µ = 3.78 respectively). Interestingly, the results were also indicated that for the needs of language functions of all skills; all functions of speaking skill were identified as the most important (µ = 4.73). Therefore, it could be stated that English language functions and most topic areas on speaking skill, such as, welcoming a customer, and greeting were the most important for HBOs (µ = 4.89, µ = 4.83 respectively). As for English training course, HBOs needed to have a good command of English listening and speaking skills, especially basic English conversation. However, HBOs needed to learn via group work, pair work, and dialogue practice. The HBOs suggested that English training course should be conducted on Saturday or Sunday, lasting 3 hours per day, once a week. The course should be 30 hours and taught by both Thai teacher and Native speakers.

King Mongkut's Institute of Technology Ladkrabang. Central Library

Address: Bangkok

Email: Lifelong@kmitl.ac.th

Name: Pattaraporn Thampradit

Role: Thesis Advisor

Email : ktpattar@kmitl.ac.th

Created: 2015

Modified: 2559-08-03

Issued: 2016-08-03

วิทยานิพนธ์/Thesis

application/pdf

CallNumber: Thesis C53n 2015

eng

DegreeName: Master of Arts (Applied Linguistics-English for Science and Technology)

Level: Master's Degree

Descipline: Applied Linguistics - English for Science and Technology

Grantor: King Mongkut's Institute of Technology Ladkrabang

©copyrights King Mongkut's Institute of Technology Ladkrabang

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