Problems and resolving guidelines on finance, accounting and supplies operations of divisions under Regional Livestock Office 1, Department of Livestock
Abstract:
The study was conducted to investigate relationship, to examine the influences of the service quality affecting the user satisfaction of 4G LTE TrueMove H Network in Chiang Mai Province, as well as to investigate the differences in the personal factors affecting the user satisfaction of 4G LTE TrueMove H Network in Chiang Mai Province. The questionnaire tested for content validity had the index of item objective congruence between 0.75-1.00. The samples used
in the study were 400 users of 4G LTE TrueMove H Network at the True Shop Service Center in Chiang Mai. The data were analyzed through descriptive statistics and inferential statistics which consisted of Independent samples t-test, One-way ANOVA, and Multiple Regression Analysis.
Most users were female, aged between 21 and 25 years old, graduated with Bachelors degree, were university/college students, earned an average monthly income less than 15,000 Baht, and the main reason of the users at True Shop Service Center was to make payments.
The results of the study showed that the respondents strongly agreed with the service quality in the aspects of tangibles and assurance, and also agreed with aspects of reliability, responsiveness, and empathy. The 5 aspects of the service quality on tangibles, reliability, responsiveness, assurance, and empathy were the factors that affected the user satisfaction of 4G LTE TrueMove H Network in Chiang Mai Province, and showed the path coefficient of 0.803. The different personal factors on gender and level of education did not affect the user satisfaction of 4G LTE TrueMove H Network in Chiang Mai Province; however, the different personal factors on age, career, income, and main reason of the users at True Shop Service Center made differences in the user satisfaction of 4G LTE TrueMove H Network in Chiang Mai Province.