Nang Poe Hnin Phyu. A Study of student satisfaction of service quality in Mae Fah Luang University : An empirical study through adapted servqual. Master's Degree(Entrepreneurial Management ). Mae Fah Luang University. The Learning Resources and Education Media Center. : Mae Fah Luang University , 2014.
A Study of student satisfaction of service quality in Mae Fah Luang University : An empirical study through adapted servqual
Study of student satisfaction of service quality in Mae Fah Luang University : An empirical study through adapted servqual
Abstract:
This research is driven to determine the influential factors of service quality which defines the overall student satisfaction perceived by a case of students from Mae Fah Luang University. This research proposes SERVQUAL model to measure the five dimensions while adapting the survey instruments to fit in an educational construct. A quantitative survey method was used to gather students perception of service quality, analyze the numerical data, and apply the outcome as an approach to assess the educational quality of the university to address strategic needs which will drive the overall student satisfaction.
Mae Fah Luang University. The Learning Resources and Education Media Center