Abstract:
The independent study aimed to study the innovation acceptance of customer toward the Electronic Customs system (e-Customs) at Klongteoy District. The sample size of this study was 392 samples.
Our findings showed that male and female customers were significantly different in accepting the innovation toward the Electronic Customs system (e-Customs) with respect to the convenience of service. Age and education background of customer had a significant effect on the innovation acceptance of customer toward the Electronic Customs system (e-Customs) with respect to the speed of service, the convenience of service, the reliability of service, and the response of service. Customers income had a significant impact on the innovation acceptance of customer toward the Electronic Customs system (e-Customs) with respect to the speed of service, the convenience of service, and the reliability of service. Moreover, types of customers job had a significant impact on the innovation acceptance of customer toward the Electronics customs system (e-Customs) with respect to the speed of service and the convenience of service.
The ability of customer in using computer had a positive relationship with the innovation acceptance of customer toward the Electronic Customs system (e-Customs) at a moderate level.