The development of an instructional model based on process and product approach and self-directed learning to enhance business English writing ability of undergraduate students
Abstract:
This study was a research and development. The purposes of this research were: 1) to develop the instructional model based on process and product approach and self-directed learning approach to enhance business English writing ability of undergraduate students and 2) to evaluate the effectiveness of the developed instructional model. The research procedure was divided into 3 phases; 1) to develop the instructional model based on process and product approach and self-directed learning approach, 2) to construct the research instruments, and 3) to evaluate the efficiency of the developed instructional model. The activities covered goal setting, practicing learning skill, participating in learning, using social skills, and conducting self assessment. This developed instructional model was implemented to 41 first-year students, Humanities and Social Sciences Faculty, Suan Dusit Rajabhat University. The samples were purposively selected from those who enrolled the course in second semester the academic year of 2011 and the duration of experiment was one semester. The research instruments were various forms of business letter writing which included letter of inquiry, a reply to inquiry, an order letter, a reply to order, a complaint, and an acknowledgement letter and the journal writing. The data were analyzed by using T-test dependent. The findings of this study were as follows: 1. The development of the instructional model based on process and product approach and self-directed learning approach had two teaching stages: 1. Preparation stage consisting of 2 steps: 1) learning strategies introducing 2) knowledge transferring and 2. Classroom instructional activities consisting of 4 steps: 1) Schema building, 2) Reflecting reading with the writing tasks, 3) Setting goals for writing tasks, and 4) Revising and writing 2. The efficiency of the developed instructional model after implementation was positive with the test mean scores of business writing ability posttest higher than that of the pretest at the significantly of .05.