แนวทางการปรับตัวของโรงแรมขนาดกลางในภาวะวิกฤตหมอกควันในอำเภอเมือง จังหวัดเชียงราย

The Adjustment approach of medium sized hotels during smoke crisis in Mueang district, Chiang Rai province

Adjustment approach of medium sized hotels during smoke crisis in Mueang district, Chiang Rai province

Name: ณัฐกาณ จรจันทร์

Organization : มหาวิทยาลัยแม่ฟ้าหลวง

Name: Nattakan Johnjun

keyword: การปรับตัวของโรงแรมขนาดกลาง

Classification :.LCCS: การจัดการโรงแรม -- ไทย -- เชียงราย

; ภาวะวิกฤตหมอกควัน

Classification :.;: โรงแรม -- การบริหาร

Classification :.;: หมอกควัน -- ผลกระทบต่อสิ่งแวดล้อม -- ไทย -- เชียงราย

Abstract: This study aimed to study the effects of smoke crisis on medium size hotel business and its’ adjustment in Mueang Chiang Rai District, Chiang Rai Province. Questionnaire survey was employed to 14 medium size hotel entrepreneurs in Mueang Chiang Rai District, Chiang Rai Province. The obtained data were analyzed by computer analysis package whereas descriptive statistics including frequency, percentage and mean were employed to explain data. The study revealed that majority of the medium size hotel business got effects of smoke crisis raking form the most to least as product, place, personnel, price, promotion, physical evidence and process. The hotels that are affected by smoke crisis are the five star hotels and three star hotels. Thus, the adjustment approach of medium size hotel in Mueang Chiang Rai District, Chiang Rai Province on smoke crisis should be as follows. Product: Promoting image of hotel business in addition to beautiful physical environment, room decoration responding to customers’ desires, variety of food and beverage service and activities or special events to attracts customers. Price: To increase numbers of customer, it is necessary to do price adjustment according to season and customer’s needs, set contract for price discounting for all expected customers in comparison with the competitors. Place: Networking and collaborating with private and public sectors related to hotels, agency and MICE company for marketing expanding.Promotion: Regularly promoting public relation related to hotel and its services via radio/television and others printed media such as magazine, leaflets and banner as well as website. People: Promoting training course for hotel staffs to enhance their capacity building on knowledge, ability and skills related to their jobs in addition to rotating working experiences in different departments. Physical Evidence: Promoting hygiene and beautiful decoration in the hotel’s surrounding. Process: Providing quick and efficiency services such as checking in-out hotel and variety of payment channels including cash, credit cards and voucher..

Mae Fah Luang University

Address: CHIANG RAI

Email: library@mfu.ac.th

Name: บุษบา สิทธิการ

Role: อาจารย์ที่ปรึกษา

Created: 2556

Modified: 2020-03-30

Issued: 2558-01-08

วิทยานิพนธ์/Thesis

application/pdf

CallNumber: วพ. TD195.H67 ณ322น 2556

tha

DegreeName: บริหารธุรกิจมหาบัณฑิต

Level: ปริญญาโท

Descipline: บริหารธุรกิจ

Grantor: มหาวิทยาลัยแม่ฟ้าหลวง

©copyrights มหาวิทยาลัยแม่ฟ้าหลวง

ลำดับที่.	ชื่อแฟ้มข้อมูล	ขนาดแฟ้มข้อมูล	จำนวนเข้าถึง	วัน-เวลาเข้าถึงล่าสุด
1	Abs.pdf	496.34 KB	89	2026-05-26 18:16:01
2	Appen.pdf	522.33 KB	72	2026-05-26 18:16:01
3	Ch1.pdf	572.07 KB	100	2026-05-26 18:16:01
4	Ch2.pdf	727.45 KB	78	2026-05-26 18:16:01
5	Ch3.pdf	495.63 KB	39	2026-05-26 18:16:01
6	Ch4.pdf	749.44 KB	46	2026-05-26 18:16:01
7	Ch5.pdf	609.97 KB	58	2026-05-26 18:16:01
8	Cov.pdf	463.61 KB	43	2026-05-26 18:16:01
9	Cont.pdf	487.69 KB	39	2026-05-26 18:16:01
10	Intro.pdf	643.73 KB	39	2026-05-26 18:16:01
11	Ref.pdf	499.37 KB	43	2026-05-26 18:16:01
12	Vitae.pdf	466.7 KB	37	2026-05-26 18:16:01

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