Abstract:
To improve the service quality of Student Affairs Office, Chulalongkorn University, Bangkok, Thailand. Satisfaction percentages of scholarship process, manual or document developing procedure according to a good standard service were measured. Survey was conducted by using questionnaire with 73.88% of Conbachs Alpha coefficient in order to measured satisfaction and expectation of clients, which were categorized into 4 dimensional service quality dependent factors. Improvement processes according to client expectation were done using CE diagram and Why why analysis method to analyze the problem and working to improve the quality cycle of service quality analysis and ECRS method to increase efficiency and rapidly service, it can shorten the time spent on an education scholarship process and annual scholarship process duration remain 4 days 9 hours 10 minutes and 21 days 30 minutes, respectively. The developing procedure manual according to a good standard was issued after improvement process was done, measuring of service quality or satisfaction was done by 320 sets of evaluation questionnaires for education scholarship service and 195 sets for annual scholarship service. Result showed that education scholarship process and annual scholarship process satisfaction was increased from 71.84% to 84.64% and increased from 74.08% to 81.23%, respectively.