Abstract:
The objectives of this study are 1) study the relation between the mixed
marketing services factors and the decision making to further study 2) study the relation
between the requirements in oneself developments, the requirement in social status
developments and the requirement to occupation development with the decision making
to further study 3) study the relation between the factors of conservative mathematics
camp activities with the decision making to further study. The data were collected by
simple random sampling 75 students from the 91 first year mathematics students of
Rambhai Barni Rajabhat University by questionnaire whith 4 parts. The first part is
general data about the students who answer the questionnaire, the second part is the
students behavior for decision making to further study, the third part is the factors which
related to the decision making to further study and the last part is the suggestion parts,
the statistical tools for data analysis such that percentage value, arithmetic mean,
standard deviation and chi-square. The research results were as follow: the mixed
marketing services factors affected the decision making to further study with .01
significance level is services process, and the mixed marketing services factors affected
the decision making to further study with .05 significance level are products factors and
physical factors. The external factors such as requirements of oneself developments, the
requirement in social status developments and the requirement to occupation
development and the factors of conservative mathematics camp activities have no
relation with the decision making to further study at .05 significance level.