Abstract:
An alternative of problem solving caused by truck transportation is to change
mode into coastal transportation. According to the characteristic of this mode choice
that is available in transporting in mass, the cost of transportation per unit will be low.
Moreover, it is no effect on urban traffic. The effect on environmental pollution is also
low.
This research is to study and analyze the approach of problem solving, the
motivation or disincentive in changing the mode of truck to coastal transportation, and
the increasing of performance in coastal transportation in Thailand. This will be
regarded on the comparison in important hierarchy of transportation mode selecting
factors between main route of truck transportation and the other of coastal
transportation. In addition, natural rubber is selected as a product in this study. The
result of this research shows the first considering factor of costal transportation
enhancement and development is the time taking in transporting and the reliability of
services.