Designing Communication Tool for Visual Advertisement

Name: Romesarush Laisuwan

keyword: Stock Photo

Abstract: In creativity process over advertisement industry and currently fierce ongoing coppetition, innovation and differentiation is quite crucial. A search for materials necessary to produce the advertisement requires a considerable time and costly expense. In addition, it is sometimes difficult to find out the desired pictures corresponding to the creative group's need. As for these reasons, a tool design that facilitates to obtain the pictures in congruence with the creative concept is beneficial in term of time and expense saving to advertising agencies and customers. Importantly, the desired communication will be fulfilled consistently with saving cost. Based on interview information gained from six media agencies, creative or Art Directors have always engaged in the project. A new design tool provided an effective tool: to sketch the layout which the components of photos can be manipulated and located, and to find out whatever pictures are needed at the same time. Moreover, a tool can help to communicate between the agencies and photographers who have the pictures and need to present their work pieces to interested persons. Three experts commented on the tool after watching the demonstration. Preliminarily, the results have shown satisfactory in term of component disposal, convenience, speediness, and searching simultaneously. Furthermore, a tool facilitates the communication between those who need the pictures and those who produce good quality photos.

King Mongkut's University of Technology Thonburi. KMUTT Library

Address: BANGKOK

Email: info.lib@mail.kmutt.ac.th

Name: Sakol Teeravarunyou

Role: Advisor

Created: 2008

Modified: 2556-05-29

Issued: 2013-05-24

วิทยานิพนธ์/Thesis

application/pdf

CallNumber: ARC1044

eng

DegreeName: Master of Fine Arts

Level: Master's Degree

Descipline: Human-Centered Design

Grantor: King Mongkut's University of Technology Thonburi

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1	ARC1044.pdf	3.25 MB
2	ARC1044ab.pdf	24.13 KB

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