Prattana Meesincharoen. Willingness to pay for mobile phone battery waste disposal fee of mobile phone user in Bangkok . Master's Degree(Technology of Environmental Management). Mahidol University. : Mahidol University, 2007.
Willingness to pay for mobile phone battery waste disposal fee of mobile phone user in Bangkok
Abstract:
This is a study of the willingness to pay for a mobile phone battery waste disposal fee
of mobile phone users in Bangkok by applying an environmental economic tool for the
study of the willingness to pay: WTP with Contingent Valuation Method (CVM) including
study relations of factors impact on the willingness to pay among mobile phone users in
Bangkok. Questionnaire was used as a tool to collect data, sampling 639 mobile phone
users in Bangkok. SPSS for Windows (Statistical Package for the Social Sciences) was used
to compile and analyze data. Statistic values for this study include percentage, minimum,
maximum, standard deviation, median and mean. The analysis of the relationship between
dependent and independent variables was studied using Chi-square.
The study found that 323 mobile phone users were willing to pay mobile phone
battery waste disposal fees, and 316 mobile phone users who were unwilling to pay. Total
value of the willingness to pay for mobile phone battery waste disposal fee is 12,785 baht;
for people who were willing to pay for mobile phone battery waste disposal fee at maximum
cost of 200 baht/unit, with a minimum cost of 0 baht/unit, and a fee at mean value of 39.58
baht/unit.
Factors that were significantly related to the willingness to pay for mobile phone
battery waste disposal at the level of 0.05 were sex at 0.018, occupation at 0.000,
information access at 0.011 and the last one was spare mobile phone battery at 0.000. There
are also a factors that are not significantly related to willingness to pay for at the level of
0.05 like education, income, number of mobile phones owned, frequency of
trading/exchange battery, method of mobile phone battery disposal, variables supporting in
decision-making of buying, knowledge of hazardous substances and how to dispose of
mobile phone battery waste, attitude toward environmental and natural resources
conservation and preservation, and payment form of mobile phone battery waste disposal.
The disposal fee cost estimation for mobile phone users in Bangkok for those willing to pay
was 39.58 baht/unit from 8.64 million phones in Bangkok making a total of 341,971,200
baht. Mobile phone users in Bangkok prefer to pay in the form of product charges added to
the product price.