Tang, Songyuan, 1973-. On using health information website to improve the reproductive health in rural Yunnan of China : perceived attributes of innovation and its utilization . Master's Degree(Health Social Science). Mahidol University. : Mahidol University, 2004.
On using health information website to improve the reproductive health in rural Yunnan of China : perceived attributes of innovation and its utilization
Abstract:
Using Rogers’ Diffusion of Innovations theory, a longitudinal study was
designed and conducted in rural Yunnan province of China. The purposes of this study
were to describe the local health services providers’ perceived attributes of the
reproductive health information website and its utilization in rural Yunnan, and to
investigate the relationships between the perceived attributes and utilization. The samples
were 56 local providers in Nanhua and Dayao Counties in Yunnan Province of China.
Both the quantitative and qualitative data were collected by structured questionnaire,
Server-side Log File record system, structured observation sheet and the in-depth
interview. As a longitudinal study, the two surveys were conducted respectively in August
2003, and January 2004. Pearson’s Correlation Coefficient and Stepwise linear multiple
regression were employed to analyze the relationships between the perceived attributes
and the utilization.
The results revealed that most of the local providers (96.5%) perceived the
reproductive health website as an innovation including four attributes: relative advantages,
higher compatibility, low complexity and the sound observability. The local providers’
utilization of the reproductive health website was high, they browsed the website about 2
times per week, and spent an average of one hour on the reproductive health website per
week. The length per time of browsing the reproductive health website was about half an
hour. The relative advantage, compatibility and complexity of using the reproductive
health information website positively correlated with utilization. In addition, there was no
correlation between the perceived observability and the utilization. Around 40% of the
variance in utilization was explained by the four perceived attributes of the website. The
perceived relative advantages and complexity were instrumental factors for the utilization
of the reproductive health website.
These findings suggested that the reproductive health website was a good and
feasible approach for implementing the health education in rural Yunnan.