Mass media exposure on family planning : effect on contraceptive use among married youth in the Philippines

Name: Mesina, Edith V.

LCSH: Mass media in birth control -- Philippines

MeSH: Family Planning Services

LCSH: Birth control -- Philippines

LCSH: Contraceptives -- Philippines

Abstract: Today, youth spend a lot of time seeking information from the television and radio. This includes matters regarding their reproductive health. On the other hand , the mass media usually takes a critical role in disseminating information and in shaping opinions about a certain issue. It has also facilitated the adoption of creative approaches to disseminate and popularize government's efforts on family planning. This study uses Albert Bandura's social learning theory in explaining how the mass media has taken the role of educating the youth on family planning. The objective of this study is to evaluate the effect of mass media exposure on family planning on contraceptive use among currently married women aged 15-24 using data from the 1998 National Demographic Health Survey. Results from multivariate logistic regression show that both radio and television have an effect on contraceptive use. Women who are exposed to television are more likely to use contraceptives than those who are exposed to radio only. Moreover, a combination of exposure from both radio and television results to the highest likelihood of contraceptive use. It was also observed that respondents with two or three living children, had higher education, with positive peer influence, were living in urban area, who owned a radio and were located in developed region appeared to have significant influence on contraceptive use.Mass media exposure remains a significant factor on contraceptive use even after controlling for socio-demographic, household and geographical factors. Radio and television programs on family planning should be research-based . Program implementer should design innovative communication strategies and messages that would capture and reach women in rural areas, women who are at work and regions who need more interventions. These mass media campaign efforts should be complemented with a strict implementation of Department of Health's Order No. 34-A series 2000, which recognizes the adolescents and youth aged 10-24 as the priority group in terms of pressing health needs which includes family planning and access to quality comprehensive care and services.

Mahidol University

Address: NAKHON PATHOM

Email: liwww@mahidol.ac.th

Name: Orathai Ard-Am

Role: Thesis Advisors

Created: 2009-07-09

Modified: 2020-04-19

Issued: 2009-07-09

วิทยานิพนธ์/Thesis

application/pdf

ISBN: 9740464254

CallNumber: TH M578m 2005

eng

Spatial: Philippines

DegreeName: Master of Arts

Level: Master's Degree

Descipline: Population and Reproductive Health Research

Grantor: Mahidol University

©copyrights Mahidol University

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