Abstract:
The purposes of this study wer to determine a level of perception towards the image of the dircters of provincial primary education as perceived by provincial primary deucation committee, to compare the perception of provincial primary education committee towards the image of the directors of provincial primary education by using positions of the provincial primary education committee as an independent variable, and to determine how the directors of provincial primary education should maintain, develop and establish their images. Eight govermors, eight provincial education superintendents, eight provincial publlic health administrators, twenty-four selected committee members, and forty-four teacher representatives were selected to participate in the study by using a stratified random sampling. The instruments used in gathering data were a rating scale questionnaire, a fill-in-the-blank item questionnaire, and a checklist. The mean, standard diviation, percentage and one-way analysis of variance were used to analyze the data. The results of the study revealed that:1.The image of the directors of provincial primary education was rated at a "good" level.2.No significant differences were found among the perceptions of the governors, the provincial education superintendent5s, the provincial public health administrators, the selected committee members, and the teacher representatives.3.The images of the directors of provincial primary education that should be maintained were being self confident, being wise in administration and being highly responsible in the aspect of leadership; clinging to doing the fight things, holding the truth at all times, and maintaining the fame and the dignity of civil servants in the aspect of provessional ethics; conducting appropriate behavior, being dependable to civil servants, and being stable in thd aspect of characterintics and behavior; and being public relations, beint willing to perform duties, and being capable of performaing duties in the aspect of work performance.4.The images of the directors of provincial primary education that should be developed were being road-minded, devoting themselves to public interests, and being just in the aspect of leadership; being faithful maintaining esprit de corps, and being respectful to others in the aspect of professional ethics; abstaining from vice, being punctual and being a good example in working in the aspect of characteristics and behavior; and creating faith in people, working for public interests, and searching for new knowledge at all times in the aspect of work perfomance.5.The images of the directors of provincial primary deucation that should be established were devoting themselves to public interests, being highly respnsible, and committing themselves on performing duties in the aspect of leadership; clinging to doing the right things, being faithul, and being respectful to others in the aspect of professional ethics; being punctual, being dependable to the public, and abstaining from vice in thd aspect of characteristics and behavior; and working overtime regularly, creating faith in people and searching for new knowledge at all times in the aspect of work performance.6.The techniques for creating new images were learning from a case study in the aspect of leadership, exercising self development in the aspect of professional ethics, eceiving training in the aspect of characteristics and behavior; and participating in a study tour in the as pect of work performance.