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Sirimanee Chatrojjanasakul. Improving Marketing Management by Advantage of Supply Chain Management . ปริญญาโท(สาขาวิชาการตลาด). มหาวิทยาลัยราชภัฏสวนดุสิต. : มหาวิทยาลัยราชภัฏสวนดุสิต, 2549-05-25.
Improving Marketing Management by Advantage of Supply Chain Management
Improving Marketing Management by Advantage of Supply Chain Management
keyword:
Marketing ; Management
ThaSH:
Marketing ; Management
Abstract:
A study report of Improving Marketing Management by Advantage of Supply Chain Management. The main objectives and source of this study are documentary research concerning the model of supply chain management relate the marketing management. The apply the benefit of supply chain management for behalf of marketing management. The study found that, the object of supply chain management is creating value for customers and achieving differential advantage and improved profitability for supply chain firms. Thus, marketing management is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services to create exchanges that satisfy individual and organizational goals. It was also found that the supply chain management activities that improve efficiency or increase effectiveness for customers create customer value. I ts important to note that value is not inherent in products and services, but rather is perceived and experienced by customer. The degree to which the value created is perceived as important to the customer, and is superior to that offered by the competition or has a differential advantage. With the case study of the alcoholic liquors business (Caldbeck Macgregor (Thailand) Limited) I had applied the benefit of supply chain management to support marketing and sales function. However, the general process can be used by any firm to answer question relating to the selection and roll-out sequence of supply chain management technologies. This process specifies the essential elements that manager must be analyze before selection decision can be made. Finally, the advantage and performance can be measure by financial benefits the return on investment (ROI) and cash flow.
มหาวิทยาลัยราชภัฏสวนดุสิต
Address:
กรุงเทพมหานคร
Email:
srinakorn_pan@dusit.ac.th
Name: karl - Heinz Hoppe
Role:
อาจารย์ที่ปรึกษา
Created:
2549-05-25
Modified:
2549-06-02
วิทยานิพนธ์/Thesis
application/pdf
ISBN:
974-361-772-8
CallNumber:
Ths HF5415 S621 I4 2003
tha
DegreeName: บริหารธุรกิจมหาบัณฑิต
Level: ปริญญาโท
Descipline: สาขาวิชาการตลาด
Grantor: มหาวิทยาลัยราชภัฏสวนดุสิต
©copyrights มหาวิทยาลัยสวนดุสิต
RightsAccess:
ใช้เวลา
0.052279 วินาที
Sirimanee Chatrojjanasakul
| Title | Contributor | Type |
|---|---|---|
| Improving Marketing Management by Advantage of Supply Chain Management
มหาวิทยาลัยสวนดุสิต Sirimanee Chatrojjanasakul | karl - Heinz Hoppe | วิทยานิพนธ์/Thesis |
karl - Heinz Hoppe
| Title | Creator | Type and Date Create |
|---|---|---|
| Improving Marketing Management by Advantage of Supply Chain Management
มหาวิทยาลัยสวนดุสิต karl - Heinz Hoppe | Sirimanee Chatrojjanasakul | วิทยานิพนธ์/Thesis |
| MARKETING PLAN FOR TOURISM IN THAILAND : MATURE AND ELDERLY TOURISTS
มหาวิทยาลัยสวนดุสิต Karl - Heinz Hoppe | NARTNAREE THITIJARUPAISAN | วิทยานิพนธ์/Thesis |
| The Development of Marketing Strategy for Boon Rawd Brewery Co., Ltd.
มหาวิทยาลัยสวนดุสิต Karl - Heinz Hoppe | Methaporn Anuyahong | วิทยานิพนธ์/Thesis |