Abstract:
The purpose of this research was to examine the causal relationship of narcissism, self-enhancement, and materialism. Moreover, the second purpose was to study factors related to materialism including family background, sex, and choice. Three hundred and seven undergraduate students from various universities participated in this study. Path analysis (LISREL program) reveals that narcissism can directly predict materialism and this relationship is mediated by self-enhancement (p < .01). Furthermore, it is found that high materialists choose more luxurious and expensive choices than do low materialists (p < .01).