Abstract:
The purposes of this research were to study factors and the variables describing the factors of service quality as expected by accidental patients; emergency department. A sample of 600 accidental patients in 4 governmental hospitals, Bangkok Metropolis, were selected through systemic simple random sampling. The instruments was the rating scale of the service quality as expected by the accidental patients. The reliability of the instrument, calculated by the Cronbach's Alpha Coefficient, was .96. The data was analyzed through image factoring method followed by varimax orthogonal rotation. The major finding were as follows: Six significant factors of emergency department service quality according to accidental patients' expectation were determined. The total variances of these factors was 82.50 percent accumulative. The following results derived from the calculated variances were: 1) Expectation on tangible and courtesy, which described by 22 items, accounted for 28.09 percent of total variances. 2) Expectation on right medical and nursing services, and honor for the patients, which described by 14 items, accounted for 22.46 percent of total variances. 3) Expectation on ethics and price, which described by 10 items, accounted for 16.70 percent of total variances. 4) Expectation on health education, which described by 6 items, accounted for 7.36 percent of total variances. 5) Expectation on attention and prompted service, which described by 8 items, accounted for 5.41 percent of total variances. 6) Expectation on respected practice from personel, which described by 4 items, accounted for 2.48 percent of total variances Finally, the Emergency Department Service Process Model as Expected by the Accidental Patient was proposed.