Abstract:
This research aimed to study and compare service Quality of Tambon Nongbok Administrative Organization in Laosuakok District} Ubonratchathani Province as perceived by people who received the services as they were classified according to their gender, age, income, occupation, and education.
The sample group consisted of 350 people selected by mean of the disproportionate stratifild random sampling from the population of the people living Laosuakok District. The sample size was determined using Krejcie and Morgan Table. The research instrument was a Questionnaire with a five-level rating scale yielding the reliability value of .93 The data were analyzed using descriptive statistics which included percentage, mean, standard deviation, t-test, and F-test.
The finding were as follows:
1.The largest group of the people were those who were female (60.60%), aged 30 to 44 (37.40%),having finished education at primary level (54.60%), farmers (61.70%),and earning 2,000 to 5,000 baht per month (61.40%). The overall service Quality of Tambon Nongbok Administrative Organizations in Laosuakok District was found to be at good level, with service Quality in individual aspects, all at good level, namely tangible, reliability, responsiveness, assurance, professionalism, and empathy.
2. The comparison of the service quality as perceived by people of different groups yielded the results as follows:
2.1 The people who were different in gender and income were not significantly different in their perceptions about the service quality of Tambon Nongbok Administrative Organization.
2.2 There was no significantly different in the perceptions of those who were different in age regarding the overall service Quality. Their perceptions regarding the service Quality in the aspect of responsiveness were, however, significantly different at the level of .01.
2.3 There was significantly different, at the level of .01, in the perceptions of those who were different in education regarding the overall service Quality and in the aspects of tangible, responsiveness, and professionalism. Their perceptions regarding the service quality in the aspects of reliability, assurance, and empathy were significantly different at the level of .05
2.4 There was no significantly different in the perceptions of those who were different in occupation regarding the overall service quality. Their perceptions regarding the service quality in the aspect of tangible were, however, significantly different at the level of .05.