Strategic Analysis and Competitive Advantage Strategies for a Leading Information Security Enterprise: A Case Study of Q Technology Company

Name: Qiu Liyuan

keyword: Strategic Analysis

Classification :.DDC: Th 658.4012 Qi999S 2024

; Competitive Advantage Strategies

; Information Security Enterprise

; Dhonburi Rajabhat University

Abstract: The research objectives were as follows: 1) to analyze the competitive environment of Q Technology Company, and 2) to utilize the Quantitative Strategic Planning Matrix (QSPM) to formulate competitive advantage strategies for Q Technology Company. The study leveraged both qualitative and quantitative methodologies to offer a comprehensive strategic analysis of Q Technology Company. The respondents for data collection included a questionnaire survey with 40 information security practitioners through the China Information Security Training Institute (CISP). Interviews were conducted with seven key informants from Q Technology Company, senior information security practitioners, and government and commercial IT department members. The research used PEST analysis, Porter's Five Forces, and EFE matrix to evaluate the external environment, while the IFE matrix assessed the company's capabilities. A development strategy was then formulated using the SWOT matrix and the Quantitative Strategic Planning Matrix (QSPM). The findings revealed that: 1) Q Technology Company led in the competitive cybersecurity market through innovation and strategic partnerships. Its focus on P&D ensured a diverse product range meeting evolving demand, while alignment with national policies enhanced regulatory standing and fostered government collaboration. Strategic alliances bolstered its global presence, despite challenges like market rivalry and policy dependencies; 2) QSPM analysis offered valuable insights into strategic alternatives for Q Technology Company, with the highest-scoring strategy being the Strategy. The Resilient Market Positioning Strategy leveraged the company's strong industry reputation and brand influence to combat fierce market competition. By consistently innovating and enhancing product offerings, Q Technology Company could maintain market leadership, providing superior value compared to competitors. The Adaptive Technology Development strategy utilized the company's strengths in product coordination to address the threat of rapid technological advancements, ensuring its offerings remained cutting-edge and retaining customer loyalty. These strategies should be primary focuses for Q Technology Company.

มหาวิทยาลัยราชภัฏธนบุรี. สำนักวิทยบริการและเทคโนโลยีสารสนเทศ

Address: กรุงเทพมหานคร

Email: arc.dru@dru.ac.th

Name: Jirapong Ruanggoon

Role: Advisor

Created: 2024

Modified: 2026-02-18

Issued: 2026-02-18

วิทยานิพนธ์/Thesis

application/pdf

Dhonburi Rajabhat University

eng

DegreeName: Master of Business Administration

Level: Master's Degree

Descipline: Master of Business Administration

Grantor: Dhonburi Rajabhat university

©copyrights Dhonburi Rajabhat university

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