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กรกช พูลเกิด. A study of relationships between price perceptions and demographic factors in the bakery products in Bangkok. Master's Degree(Business Administration Program). มหาวิทยาลัยศิลปากร. สำนักหอสมุดกลาง. : Silpakorn University, 2014.
A study of relationships between price perceptions and demographic factors in the bakery products in Bangkok
Name: กรกช พูลเกิด
ThaSH:
Demographic factors
ThaSH:
Baked products
Abstract:
The purposes of this research were arch were re were represents a study about the demographic १ 6 price perception of bakery products in Bangk 9 factors that effect on price perception of bakery products in Bangkok. An independent study on the knowledge of price of bakery products that classified by demographic factors; gender and age, as well as studying about the effect of demographic factors on price perception of Bakery products in Bangkok. The demographic factors are gender, age, and education level due to they are the main importance influences in price perception.
The research instruments were study based on a survey questionnaire which delivers to the samples who step out of a bakery shop in Tops Supermarket in Bangkok in order to receive a fresh memory on price. The perception measures by feeling of the samples on price of bakery product in Bangkok.
The results of this research were as follow:mouth
1. It shows that the at the m most of the sample in Bangkok who believe they check on the price cannot remember the exact price of bakery products.
2. Demographic factors have an effect on price perception especially gender, age, and education.
3. The awareness in terms of price is different for individual as well as the perception on a specific product.
มหาวิทยาลัยศิลปากร. สำนักหอสมุดกลาง
Address:
นครปฐม (Nakorn Prathom)
Email:
wangthapralibrary@gmail.com
Name: Chaichana Teerasukittima
Role:
อาจารย์ที่ปรึกษา
Created:
2014
Modified:
2569-02-04
Issued:
2569-02-04
วิทยานิพนธ์/Thesis
application/pdf
tha
Spatial:
ไทย
DegreeName: Master of Business Administration
Level: Master's Degree
Descipline: Business Administration Program
Grantor: Silpakorn University
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RightsAccess:
ใช้เวลา
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กรกช พูลเกิด
| Title | Contributor | Type |
|---|---|---|
| A study of relationships between price perceptions and demographic factors in the bakery products in Bangkok
มหาวิทยาลัยศิลปากร กรกช พูลเกิด | Chaichana Teerasukittima | วิทยานิพนธ์/Thesis |
Chaichana Teerasukittima
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| A study of relationships between price perceptions and demographic factors in the bakery products in Bangkok
มหาวิทยาลัยศิลปากร Chaichana Teerasukittima | กรกช พูลเกิด | วิทยานิพนธ์/Thesis |