แจ้งเอกสารไม่ครบถ้วน, ไม่ตรงกับชื่อเรื่อง หรือมีข้อผิดพลาดเกี่ยวกับเอกสาร ติดต่อที่นี่ ==>
หากไม่มีอีเมลผู้รับให้กรอก thailis-noc@uni.net.th
หากไม่มีอีเมลผู้รับให้กรอก thailis-noc@uni.net.th
Zhong BiYing. The influencing factors of customer satisfaction with Hema Fresh. Master's Degree(International Business Management). Siam University. Library and Information Resource Center. : มหาวิทยาลัยสยาม, 2568.
The influencing factors of customer satisfaction with Hema Fresh
Name: Zhong BiYing
keyword:
Independent Study
ThaSH:
Business management
Classification :.DDC: 658.8343
ThaSH:
Consumer satisfaction
ThaSH:
User satisfaction
Abstract:
China is currently in a stage of consumption upgrading, shifting from pursuing quantity to pursuing quality and from material consumption to service consumption. In this context, customer satisfaction is particularly important for Hema Fresh, a supermarket targeting the mid-to-high-end market. Based on the European Customer Satisfaction Index (ECSI) model, this study investigated the impact of four factors corporate image, customer expectations, perceived quality, and perceived value on customer satisfaction.
This study adopted a quantitative analysis method and collected data through questionnaire surveys. A total of 300 questionnaires were distributed, and 293 were actually recovered, with a recovery rate of 97.7%. SPSS software was used for reliability, validity, and regression analysis of the data.
The research results show that all four factors have a significant positive impact on customer satisfaction, among which perceived value and perceived quality have the greatest impact. Therefore, it is suggested that Hema Fresh should focus on improving customers perception of service value and service quality, while maintaining a good corporate image and reasonably guiding customer expectations, so as to further enhance the overall customer satisfaction.
Keywords: Hema Fresh, customer satisfaction, new retail, ECSI Model, SOR Theory
Siam University. Library and Information Resource Center
Address:
BANGKOK
Email:
library@siam.edu
Name: Ma Yu
Role:
Advisor
Created:
2568
Modified:
2569-02-03
Issued:
2026-02-03
วิทยานิพนธ์/Thesis
application/pdf
eng
Level: Master's Degree
Descipline: International Business Management
Grantor: มหาวิทยาลัยสยาม
©copyrights SIAM UNIVERSITY
RightsAccess:
ใช้เวลา
0.035948 วินาที
Zhong BiYing
| Title | Contributor | Type |
|---|---|---|
| The influencing factors of customer satisfaction with Hema Fresh
มหาวิทยาลัยสยาม Zhong BiYing | Ma Yu | วิทยานิพนธ์/Thesis |
Ma Yu