Visual identity system design guideline for creative Thailand s creative industy

Name: Jirayut Thongnarin

LCSH: Identity

LCSH: Product management -- Thailand

LCSH: Visual communication

LCSH: One tambon one product projects

Abstract: The development of a visual identity system design guideline for Thailand’s creative industry aims 1) to analyze and study the concept of the project between OTOP and OVOP, 2) to create guideline ideas to be used as guidelines for design development. In Thailand, we have the One Tambon Project One Product (OTOP). It is a project aimed at stimulating local businesses, which originates from the One Village, One Product concept (OVOP) of Oita City in Japan. This involves the selection of products from communities across various areas in Thailand using the same selection format and system. Therefore, the products do not differ or show variations in their origins. Upon researching, it was found that the OTOP project functions like a brand, bringing together products from various provinces under the same selection system across the country. This research aims to apply knowledge of design communication, recognizing that each area is unique. The researcher believes that different areas should adopt communication formats with distinct identities to support diversity while maintaining a unified direction. Consequently, this research applies a communication model to identity design, aiming to enhance communication strategies

Rangsit University Library

Address: Pathumthani

Email: library@rsu.ac.th

Name: Pakorn Prohmvitak

Role: Advisor

Created: 2025

Modified: 2569-01-28

Issued: 2026-01-28

วิทยานิพนธ์/Thesis

application/pdf

eng

Spatial: Thailand

DegreeName: Master of Fine Arts

Level: Master's Degree

Descipline: Design

Grantor: Rangsit University

©copyrights Rangsit University

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