Abstract:
The purposes of this research were to study digital leadership of school administrators under the Pattani Primary Educational Service Area Office 1, to study the relationship between factors affecting digital leadership of school administrators, and to create predictive variables of factors affecting digital leadership of school administrators. The sample group were 129 school administrators and teachers under
the Pattani Primary Educational Service Area Office 1, selected through stratified random sampling technique. Data was collected using a questionnaire of factors affecting digital leadership of school administrators. Statistical analysis involved means, standard deviations, and multiple regression analysis.
The results showed that 1) the overall digital leadership of school administrators was at a high level. When considering each aspect, it was found that the three highest-ranking dimensions were communication, digital knowledge, and creating a learning culture in digital era, 2) factors affecting digital leadership of school administrators were generally at a high level, with the highest average scores in the
factors of vision, participative management, and organizational atmosphere, 3) all predictive variables were statistically significant linear relationships with the digital leadership at the significance level of .01, with positive correlations for every pair (r = .702, .794, .690, .795), and 4) the two predictive variables that significantly affected the digital leadership of school administrators at significance level of .01 were vision factor (X4) and participative management factor (X2) which both predicted 71 percent of the digital leadership variance of school administrators with the standard error of the estimate .267. The prediction was represented by equations in both raw and standardized scores as follows:
Raw score prediction equation:
Ŷ = .991 + .394 (vision factor) + .361 (participative management factor).
Standardized score prediction equation:
Ẑ = .450 (vision factor) + .445 (participative management factor).