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Tanpat Kraiwanit.  Digital wallet dynamics : understanding the potential adoption factors of worldcoin in Thailand's fintech sector.  ().  Rangsit University. Rangsit University Library. : , 2023.

Title

Digital wallet dynamics : understanding the potential adoption factors of worldcoin in Thailand's fintech sector

Creator

Name: Tanpat Kraiwanit

Subject

LCSH: Digital Currency

LCSH: Electronic funds transfers

LCSH: Banks and banking

Description

Abstract: This research delves into the factors influencing the adoption of digital wallet technology, focusing specifically on the Worldcoin digital wallets among Thai individuals over 18 years old. Utilizing a convenience sampling method, the study analyzes responses from 1,430 participants, employing binary regression through statistical analysis software to examine the influence of various factors—demographic, social, motivational, technological, and economic—on the adoption of Worldcoin. The findings underscore the significance of gender, age, education level, occupation, monthly income, savings, existing digital wallet ownership, frequency of use, and social media engagement in shaping an individual’s intention to adopt Worldcoin. Moreover, it identifies social support, social presence, trust, perceived risk, service reliability, perceived usefulness, ease of use, time savings, consumption, discounts, and promotions as significant determinants affecting Worldcoin adoption. The implications of these findings are significant for stakeholders in the FinTech sector, suggesting that a deeper understanding of these determinants can guide more effective strategies for promoting digital wallet adoption. By addressing the specific needs and concerns reflected in these factors, developers, marketers, policymakers, as well as other stakeholders, can enhance user engagement, improve service offerings, and ultimately drive wider acceptance and use of digital wallet technologies

Publisher

Rangsit University. Rangsit University Library

Email: library@rsu.ac.th

Contributor

Name: Research Institute of Rangsit University

Role: Funding By

Date

Created: 2023

Modified: 2568-10-15

Issued: 2025-10-15

Type

งานวิจัย/Research report

Format

application/pdf

Language

eng

Rights

RightsAccess:

ลำดับที่.	ชื่อแฟ้มข้อมูล	ขนาดแฟ้มข้อมูล	จำนวนเข้าถึง	วัน-เวลาเข้าถึงล่าสุด
1	TANPAT KRAIWANIT.pdf	1.52 MB

ใช้เวลา

0.100047 วินาที

Creator : Tanpat Kraiwanit

Title	Contributor	Type
The Decision-Making Function Into Underground Digital Economy มหาวิทยาลัยรังสิต Tanpat Kraiwanit	Research Institute of Rangsit University	งานวิจัย/Research report
Digital wallet dynamics : understanding the potential adoption factors of worldcoin in Thailand\'s fintech sector มหาวิทยาลัยรังสิต Tanpat Kraiwanit	Research Institute of Rangsit University	งานวิจัย/Research report

Contributor : Research Institute of Rangsit University

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