The influencing factors of internationalization strategy of ideal new energy vehicle brand

Name: Wu Yuntao

keyword: Independent Study

ThaSH: Business management

Classification :.DDC: 658.83

; internationalization strategy

ThaSH: Marketing research

; Ideal New Energy Brand

ThaSH: Electric automobiles

; influencing factors

Abstract: This study aimed to provide valuable strategic insights to help companies optimize internationalization strategy, improve market adaptability, increase decision-making efficiency, promote long-term development, and enhance competitive advantage through an in-depth analysis of the factors influencing internationalization strategy of Ideal New Energy Vehicle Brand. This study examined the influence of four factors, namely resource integration capability, international marketing capability, market competitiveness, and brand image, on the internationalization strategy of Ideal New Energy Vehicle Brand. This study adopted a quantitative research method. A total of 400 questionnaires were distributed, among which 311 questionnaires were valid, with a validity rate of 77.75%. This study found that resource integration capability, international marketing capability, market competitiveness, and brand image had a positive effect on the internationalization strategy of Ideal New Energy Vehicle Brand. Based on the findings, the following suggestions are put forward: (1) enhancing resource integration capabilities; (2) optimizing international marketing capabilities; (3) enhancing market competitiveness; (4) shaping an international brand image. Keywords: internationalization strategy, Ideal New Energy Brand, influencing factors

Siam University. Library and Information Resource Center

Address: BANGKOK

Email: library@siam.edu

Name: Jidapa Chollathanrattanapong

Role: Advisor

Created: 2568

Modified: 2568-09-02

Issued: 2025-09-02

วิทยานิพนธ์/Thesis

application/pdf

eng

DegreeName: International Master of Business Administration (I.M.B.A.)

Level: Master's Degree

Descipline: International Business Management

Grantor: มหาวิทยาลัยสยาม

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