The factors influencing user satisfaction with online education payment platforms : a case study of Himalaya platform

Name: Cui Boyu

keyword: Independent Study

ThaSH: Consumer behavior

Classification :.DDC: 371.3344678

; online education payment platforms

ThaSH: User satisfaction

; user satisfaction

ThaSH: Payment

; continuous use

ThaSH: Web-based instruction

Abstract: With the widespread acceptance of online learning methods and strong support from national policies, the market size of online education has rapidly expanded. However, issues such as low repurchase rates and low user engagement have gradually emerged in the development of online education payment platforms. Users’ willingness to continuously pay for services significantly impacts these platforms. Therefore, this study focused on exploring the factors influencing user satisfaction with continued use of knowledge-based paid platforms. The objectives of this study are: (1) To explore the key factors affecting user satisfaction with continuous use of online education payment. (2) To examine the influence of quality of information, system quality, and service quality of online education payment platforms on user satisfaction. This study used the “Himalaya” online education platform as a case and employed quantitative research methods. Data were collected through a questionnaire survey, yielding a total of 368 valid questionnaires. The research results show that: (1) User satisfaction with online education payment platforms is influenced by the quality of information, system quality, and service quality of the platform; (2) Information quality, system quality, and service quality all significantly positively impact user satisfaction. Understanding the factors affecting user satisfaction with continuous use of online education payment platforms is crucial for retaining the user base. This study provides feasible suggestions for knowledge-based paid platforms to enhance user engagement and repurchase rates. Keywords: online education payment platforms, user satisfaction, continuous use

Siam University. Library and Information Resource Center

Address: BANGKOK

Email: library@siam.edu

Name: Zhang Li

Role: Advisor

Created: 2568

Modified: 2568-08-22

Issued: 2025-08-22

วิทยานิพนธ์/Thesis

application/pdf

eng

DegreeName: International Master of Business Administration (I.M.B.A.)

Level: Master's Degree

Descipline: Financial and Accounting

Grantor: มหาวิทยาลัยสยาม

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