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Shishi Qin. Research on customer satisfaction of y company's liquid milk products based on CCSI model. Master's Degree(Business Management). Rangsit University. Rangsit University Library. : Rangsit University, 2023.
Research on customer satisfaction of y company's liquid milk products based on CCSI model
基于 CCSI 模型下Y企业液态奶产品顾客满意度研究
Name: Shishi Qin
LCSH:
Customer satisfaction
LCSH:
Milk production
Abstract:
In the context of healthy life, liquid milk plays an increasingly important role in
human health. The rapid growth of liquid milk consumption has led to the emergence of dairy enterprises, which has also brought greater competition. The managers of dairy enterprises pay more attention to customer satisfaction, hoping to retain the original customers and attract more customers.
By collecting and analyzing the literature on customer satisfaction, this study
constructed the customer satisfaction evaluation of liquid milk products in Y enterprise. Taking the liquid milk consumers in Y enterprise as the research sample, the SEM structural equation model was constructed to analyze the model fitting data. According to the research conclusion, brand image is positively correlated with customer perceived quality, customer satisfaction with liquid milk and expected quality of liquid milk; expected quality of liquid milk is positively correlated with customer perceived value; customer perceived value is positively correlated with customer satisfaction with liquid milk, while customer satisfaction with liquid milk is positively correlated with customer loyalty. On this basis, this study also proposes the relevant countermeasures to improve customer satisfaction and adds examples that could be used for reference in the study of customer satisfaction
Abstract:
在健康生活的背景下,液态奶给人类健康的作用越来越重要,液态奶快速增 长的消费态势使乳企相继涌现,同时也给乳企带来了更大的竞争,乳企的经营者 们对于顾客的满意度更加重视,都希望能够留住原有的顾客并且吸引更多的顾客。
本研究通过收集和分析关于顾客满意度的文献,构建Y企业液态奶产品顾客 满意度测评,以Y企业液态奶食用者为研究样本,构建 SEM 结构方程模型,分 析模型拟合度数据。研究结论:品牌形象对顾客感知质量、液态奶顾客满意度和 液态奶预期质量为正相关,液态奶预期质量对顾客感知价值为正相关,顾客感知 价值对液态奶顾客满意度为正相关,液态奶顾客满意度对顾客忠诚为正相关。在 此基础上,本文还提出了提高顾客满意度的相关对策,在顾客满意度研究上增加 可借鉴的实例
Rangsit University. Rangsit University Library
Address:
PATHUM THANI
Email:
rattanapornn@rsu.ac.th
Name: Jin Maozhu
Role:
Advisor
Created:
2023
Modified:
2568-08-06
Issued:
2025-08-06
วิทยานิพนธ์/Thesis
application/pdf
chi
DegreeName: Master of Business Administration
Level: Master's Degree
Descipline: Business Management
Grantor: Rangsit University
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ใช้เวลา
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Shishi Qin
| Title | Contributor | Type |
|---|---|---|
| Research on customer satisfaction of y company\'s liquid milk products based on CCSI model
มหาวิทยาลัยรังสิต Shishi Qin | Jin Maozhu | วิทยานิพนธ์/Thesis |
Jin Maozhu