A study on the relationship between emotional labor and psychological capital of tour guides in Yunnan : with emotional intelligence as the mediating variable

云南导游情绪劳动与心理资本的关系研 究──以情绪智力为中介变量

Name: Yufeng Zhang

LCSH: Emotional intelligence -- Researcch

LCSH: Emotions -- Social aspects

LCSH: Work -- Psychological aspects

Abstract: As an emerging industry, China's tourism industry has rapidly become the main pillar industry with the aim of driving the development of its national economy with the efficient expansion of the economy after the reform and reopening to the general public. In China's tourism, Yunnan Province has unique advantages in the development of tourism in China. Yunnan has a variety of distinctive landscapes and colorful national culture. With the further relaxation of the epidemic in China to its normalcy, Yunnan tourism is bound to usher in a wave of peak soon. Tour guides, as an indispensable part of the tourism industry, carry the window operation of Yunnan's external image. By understanding the relationship between emotional labor and psychological capital of tourist guides in Yunnan, as well as the role of emotional intelligence on tourist guides in Yunnan, this study can help tourism enterprises in Yunnan to better train tourist guides. It also helps the government of Yunnan province to better develop tourism and formulate relevant industry training regulations, to promote the long-term and stable development of tourism in Yunnan in the post-epidemic era. A total of more than 500 questionnaires were sent this time, and a total of 452 questionnaires were collected. Finally, 420 questionnaires were selected after screening, and the questionnaire efficiency reached 84%. Throughout the research, we found that there is a significant relationship between emotional labor and psychological capital of Yunnan tour guides, and emotional intelligence plays an intermediary role. The conclusion of this study is that Yunnan tour guides need to further strengthen their emotional intelligence and psychological capital, in a new round of tourism peak, to welcome the arrival of tourists from all over the world with a new attitude

Abstract: 中国旅游业作为一门新兴产业，随着改革开放后经济的高效发展迅速成为 带动国民经济发展的主要支柱产业。而在中国的旅游中，云南省在全中国的旅 游发展中，是具有独特优势的。云南拥有特色各异的山水风景和绚丽多姿的民 族文化。随着中国疫情的常态化管理的进一步放开，云南旅游必将在不远的将 来迎来一波高峰。 导游作为旅游业中不可或缺的一部分，承载着云南省对外形象的窗口作 业。本研究通过了解云南导游的情绪劳动与心理资本的关系，以及情绪智力对 于云南导游的作用，可以帮助云南的旅游企业更好地去更好地培训导游，本文 也帮助云南省政府更好发展旅游业，制定相关的行业培训规定，促进云南旅游 在后疫情时代长足稳定地发展。此次总共发送了问卷调查五百多份，总共收集 了四百五十二份的调查答卷，最后经过筛选，共计挑出420 份调查问卷，问卷 有效率达到了84%。 通过研究，作者发现，云南导游的情绪劳动与心理资本有着显著关系，而 情绪智力起到了中介作用，本文研究结论认为，云南导游需要进一步加强自己 的情绪智力与心理资本，在新一轮的旅游高峰中，以全新的姿态迎接全世界游 客的到来

Rangsit University. Rangsit University Library

Address: PATHUM THANI

Email: rattanapornn@rsu.ac.th

Name: Maozhu Ji

Role: Advisor

Created: 2023

Modified: 2568-07-30

Issued: 2025-07-30

วิทยานิพนธ์/Thesis

application/pdf

chi

Spatial: Yunnan

DegreeName: Master of Business Administration

Level: Master's Degree

Descipline: Business Management

Grantor: Rangsit University

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