Perceived olympic values related to the Olympic Games Tokyo 2020 under the COVID-19 pandemic

Name: Ando, Risato

LCSH: Kasetsart University -- Dissertations. Ph.D. (Sport Management) 2023

Classification :.LCCS: GV722 2020

LCSH: Kasetsart University. -- Department of Sport Management -- Dissertations

LCSH: Olympic Games -- (32nd : -- 2020 : -- Tokyo, Japan) -- Management

LCSH: Olympics

LCSH: COVID-19 Pandemic, 2020-

Abstract: Social media is a part of everyday life for Japanese youth. How much impact can it have in terms of increasing inspiration of its audience through the use of social media? The researcher conducted experimental research with 100 high school students in Japan. Among them, 46 students who participated in social media groups were classified as group 1, while 54 students who did not participate were classified as group 2. First, the research pretested the two groups. Then, information on the Olympic movement was distributed to Group 1 over 56 days through social media. Then posttest was administered and the researcher and quantified the difference from the pretest. As a result, there was a big difference in the degree of interest in participating in the Olympics. Even when comparing the mean, the students who did not participate in the group had little change from ̅ 3.33 to ̅ 3.37, but there are major changes from ̅ 3.36 to ̅ 3.78 for students who joined the group. In terms of sports news delivery, 69.6% of students said that they were most interested in still images. As a result of distributing information using social media, the answers about what form of information audiences are interested in show different results. It has been shown that photos are preferred over video images when distributing information using social media. A survey conducted by Facebook and Nielsen has also reported that 47% of the effects of Facebook advertisements are determined in the first 3 seconds and 74% of additional effects are determined in the first 10 seconds, it can be said that the results of this survey support the impact of Social Media on sport inspiration.

Kasetsart University. Office of the University Library

Address: Bangkok

Email: tdckulib@ku.ac.th

Name: Supitr Samahito

Role: Thesis Advisor

Name: Sarayut Noikasem

Role: Thesis CO-Advisor

Created: 2023

Modified: 2025-07-27

Issued: 2025-07-27

วิทยานิพนธ์/Thesis

application/pdf

URL: https://www.lib.ku.ac.th/KUthesis/2566/risato-ando-all.pdf

CallNumber: GV722 2020 .A53

eng

DegreeName: Doctor of Philosophy

Level: Doctoral Degraee

Descipline: Sport Management

Grantor: Kasetsart University

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