Zhen Dan. The influencing factors of Great Wall Motors financial strategy based on Harvard analysis framework. Master's Degree(Management). Siam University. Library and Information Resource Center. : มหาวิทยาลัยสยาม, 2567.
The influencing factors of Great Wall Motors financial strategy based on Harvard analysis framework
Abstract:
The primary objective of this study is to examine the influencing factors and theoretical foundations of the financial strategy of Great Wall Motor based on the Harvard Analytical Framework. It aims to construct a structural model of the factors influencing Great Wall Motor's financial strategy, validate the research model, and propose corresponding strategies to enhance the company's financial strategy
This study explored the impact of four factors on Great Wall Motor's financial strategy, including overall strategic planning, accounting policy selection, financial resource allocation, and industry outlook prediction. The study employed a quantitative research allocation, and industry outlook prediction. The study employed a quantitative research methodology, distributing a total of 450 questionnaires, of which 397 were valid, resulting in an effective response rate of 88.22%. The findings reveal that overall strategic planning, accounting policy selection, financial resource allocation, and industry outlook prediction significantly influence the enhancement of Great Wall Motor's financial strategy. Based on the findings, the following recommendations are made for the enterprise: (1) Strengthen
strategic orientation, (2) Exercise prudence in selecting accounting policies, (3) ptimize financial resource allocation, (4) Enhance industry outlook prediction.
Siam University. Library and Information Resource Center