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Zhang Xueqin. The marketing strategy of Haidilao in Hangzhou Xixi Impression City Branch. Master's Degree(International Business Management). Siam University. Library and Information Resource Center. : มหาวิทยาลัยสยาม, 2567.
The marketing strategy of Haidilao in Hangzhou Xixi Impression City Branch
Name: Zhang Xueqin
keyword:
Independent Study
ThaSH:
Marketing research
Classification :.DDC: 658.83
;
Haidilao
ThaSH:
Marketing
ThaSH:
Marketing
-- Management
ThaSH:
Business planning
Abstract:
Taking Haidilao Store in Xixi Impression City of Hangzhou as a case, this study systematically analyzed its marketing strategy and practice in the regional catering market. The objectives of this study were: 1) To examine the current marketing strategy of Haidilao in Hangzhou Xixi Impression City Branch based on the 4Ps theory; 2) To provide recommendation for Hangzhou Xixi Impression City Branch based on the SWOT analysis.
This study adopted the documentary research method, analyzing the marketing status of Haidilao and its improvement strategies.
This study obtained the following two conclusions：1）Haidilao has unique product design, and product strategy is the core of the enterprises market competitiveness Haidilao Xixi Impression City Store has adopted a flexible pricing mechanism and adjusted it in combination with customer value perception. In terms of place strategy, Xixi Impression City Store in Haidilao located in the bustling business district of Xixi Impression City is fully considered convenient with passenger flow. In the promotion strategy, Haidilao Xixi Impression City Store has made full use of social media platform, and effectively enhanced brand awareness and customer loyalty through interaction with customers and marketing activities; 2) Based on the SWOT analysis, Haidilao should deepen the product strategy, consolidate its market position by providing better services and products, and improve operational efficiency and reduce labor costs through technological innovation and service model upgrade. It should continue to pay attention to market dynamics, flexibly adjust strategies, and enhance market competitiveness through multi-channel marketing and customer relationship management.
Siam University. Library and Information Resource Center
Address:
BANGKOK
Email:
library@siam.edu
Name: Zhang Li
Role:
Advisor
Created:
2567
Modified:
2568-06-05
Issued:
2025-06-05
วิทยานิพนธ์/Thesis
application/pdf
eng
Level: Master's Degree
Descipline: International Business Management
Grantor: มหาวิทยาลัยสยาม
©copyrights SIAM UNIVERSITY
RightsAccess:
ใช้เวลา
0.035893 วินาที
Zhang Xueqin
| Title | Contributor | Type |
|---|---|---|
| The marketing strategy of Haidilao in Hangzhou Xixi Impression City Branch
มหาวิทยาลัยสยาม Zhang Xueqin | Zhang Li | วิทยานิพนธ์/Thesis |
Zhang Li