The factors influencing college students learning motivation a case study of Yunnan University of Finance and Economics

Name: Mao Yaxin

keyword: Independent Study

ThaSH: Education, Higher

Classification :.DDC: 370.154

; pursuit of excellence

ThaSH: Education, Higher -- Research

; desire to learn

ThaSH: College students

; personal motivation

ThaSH: College students -- Rating of

; learning motivation

ThaSH: Motivation in education

Abstract: The learning motivation of college students plays a crucial role in their academic success. In recent years, understanding what influences this motivation has become increasingly important, especially in the context of higher education institutions like Yunnan University of Finance and Economics. This research aimed to explore the factors that affect students’ learning motivation, helping educators to create better learning environments. The main objectives of this study were: 1) To identify the factors that influence the learning motivation of students at Yunnan University of Finance and Economics; 2) To explore the effect of these factors on learning motivation; and 3) To provide practical recommendations for improving student motivation based on the findings. This study used a quantitative method centered on a questionnaire survey featuring closed-ended questions and rating scales. The target population included third-year students at Yunnan University of Finance and Economics, and cluster sampling was employed. All 265 distributed questionnaires were returned, achieving a 100% validity rate. Conclusion: 1) The factors that affect the learning motivation of students at Yunnan University of Finance and Economics include the pursuit of excellence, the desire to learn, and personal motivation; 2) Students who actively pursue academic excellence and have a strong desire to learn show higher learning motivation, while the higher the level of personal motivation, the stronger the learning motivation; 3) For improving student motivation based on the research results: Motivating students at Yunnan University of Finance and Economics requires fostering a culture of excellence, designing engaging and relevant curricula, and focusing on understanding each student’s individual motivation. Recommendation: To motivate students at Yunnan University of Finance and Economics, it is essential to 1) promote a culture of excellence, 2) create engaging and relevant curricula, and 3) prioritize understanding of individual student motivation. By understanding the dynamics of student motivation, the research provides insights that can help improve academic engagement and success at the university.

Siam University. Library and Information Resource Center

Address: BANGKOK

Email: library@siam.edu

Name: Zhang Li

Role: Advisor

Created: 2567

Modified: 2568-06-05

Issued: 2025-06-05

วิทยานิพนธ์/Thesis

application/pdf

eng

DegreeName: International Master of Business Administration (I.M.B.A.)

Level: Master's Degree

Descipline: Management

Grantor: มหาวิทยาลัยสยาม

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