Factors influencing EV charging station utilization in Bangkok: a study to support the Metropolitan Electricity Authority's market share growth

Name: Jinjutha Mahawan

keyword: Electric vehicles

; Charging infrastructure

; Metropolitan Electricity Authority

; Utilization of EVs

; Urban mobility

; Sustainable transportation

; Fast-charging options

; Renewable energy

; Gender-specific preferences

; Thailand EV market

Abstract: This study investigates the factors influencing the utilization of electric vehicle (EV) charging stations operated by the Metropolitan Electricity Authority (MEA) in Bangkok. These research have been examined using a mixed-methods approach to synthesize primary data collected from users with secondary data that came from operational records, government reports, and academic literature. It focuses on five critical dimensions: the availability of stations, the price models, proximity to amenities, user demographics, and technological integration to support the market share development of MEA and foster improved sustainable urban mobility within Thailand. The results show that the availability of stations, speed of charging, and proximity to other amenities are very important in terms of user satisfaction and utilization. The gendered insights show that male users value speed, reliability, and technological advancement, while female users value safety, promotions, and convenience. Advanced mobile application features such as real-time availability updates and station reservations are also in high demand. It will be advisable to extend MEA's charging network to remote areas, integrate advanced technologies, and implement user-centric approaches, including targeted promotions and the inclusion of renewable energy sources. This research paper thus gives several managerial implications for policymakers and relevant stakeholders on how best to develop the infrastructure for electric vehicles in accordance with consumer needs for sustainable urban transportation in Bangkok

Thammasat University. Thammasat University Library

Address: BANGKOK

Email: preserv@tu.ac.th

Name: Swierczek, Fredric William

Role: advisor

Created: 2024

Modified: 2025-05-19

Issued: 2025-05-19

วิทยานิพนธ์/Thesis

application/pdf

DOI: 10.14457/TU.the.2024.225

eng

DegreeName: Master of Business Administration

Level: Master's Degree

Descipline: Global Business Management

Grantor: Thammasat University

©copyrights Thammasat University

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