A business plan for a traditional Myanmar tea house in Bangkok

Name: Wai, Hnin Aye

keyword: Expansion

; Business model

; Financial feasibility

; Challenges

Abstract: This business plan outlines the strategy for expanding Daung Tea House, a well-established tea house from Yangon, Myanmar into Bangkok's cultural melting pot. The expansion will primarily cater to Myanmar expatriates who miss the flavors of home and the traditional tea house experience. The plan also highlights the growing demand in Bangkok for unique dining options and an increasing interest in Myanmar's cuisine and culture. This study includes a market analysis, business model, and strategies to attract both Myanmar expatriates and international customers, along with a financial feasibility study for implementation. A survey of 104 participants was conducted to assess the business potential, as well as customer willingness and expectations in the new market. In conclusion, the study will explore initial barriers to starting the business, such as high costs, the gap between revenue and expenses in the early stages, and the time required to generate profit and establish business stability. Additionally, the plan will examine potential scenarios, strategies, and key events necessary for successful business implementation.

Thammasat University. Thammasat University Library

Address: BANGKOK

Email: preserv@tu.ac.th

Name: Swierczek, Fredric William

Role: advisor

Created: 2024

Modified: 2025-05-19

Issued: 2025-05-19

วิทยานิพนธ์/Thesis

application/pdf

DOI: 10.14457/TU.the.2024.222

eng

DegreeName: Master of Business Administration

Level: Master's Degree

Descipline: Global Business Management

Grantor: Thammasat University

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