Business expansion of safety shoes to UK and Northern Ireland for DS-ECOM

Name: Thein, Moe Myint

keyword: Safety shoes

; Business expansion

; E-commerce

; United Kingdom

Abstract: This business consultation plan outlines a clear strategy for DS-ECOM to expand into the United Kingdom, an important move for broadening its geographical presence and boosting revenue growth. DS-ECOM, a leader in the e-commerce space for safety and orthopaedic footwear, uses its innovative and sustainable methods to tackle market opportunities and challenges in the UK. The plan outlines the company's goal to improve workplace safety using advanced technologies, sustainable methods, and solutions focused on the customer. The plan focuses on analysing market dynamics, highlighting the UK's strong growth potential due to regulatory compliance, specific industry demand, and a vibrant e-commerce environment. The plan aims for a 0.5% market share by 2027, which would result in an additional €900,000 in yearly revenue. DS-ECOM’s step-by-step method guarantees that operations are ready, emphasising adherence to UKCA standards, sustainable product development, and customised customer solutions. We tackle challenges like regulatory complexity and intense competition by using risk mitigation strategies, forming local partnerships, and implementing a strong digital-first marketing approach.

Thammasat University. Thammasat University Library

Address: BANGKOK

Email: preserv@tu.ac.th

Name: Swierczek, Fredric William

Role: advisor

Created: 2024

Modified: 2025-05-19

Issued: 2025-05-19

วิทยานิพนธ์/Thesis

application/pdf

DOI: 10.14457/TU.the.2024.208

eng

DegreeName: Master of Business Administration

Level: Master's Degree

Descipline: Global Business Management

Grantor: Thammasat University

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