Factors affecting online fitness platforms users intention to use

Name: Yiding Liu

LCSH: Fitness

LCSH: Exercise

LCSH: Web-based instruction -- Web sites

LCSH: Web-based user interfaces

LCSH: Health -- Computer network resources

Abstract: As society continues to experience an increase in the standard of living, more individuals are participating in fitness activities. The COVID-19 pandemic has highlighted the importance of health, leading to the development of online fitness platforms as a solution to some of the problems of traditional fitness industries. To ensure the success and continued growth of online fitness platforms, it is important for industry builders to understand user intentions and the factors that influence user intentions to use these platforms. This research was conducted in Wuqing District, Tianjin, due to cost and logistical considerations. The survey area had a population of approximately 1,038,153 individuals who had not used online fitness platforms. The study examined user characteristics, social environment, community impact, platform publicity and promotion, perceived usefulness, perceived ease of use, perceived value, and perceived trust, all based on the Technology Acceptance Model (TAM). The sample consisted of 3 85 respondents who had not used an online fitness platform, and the data were analyzed using descriptive, correlation, and multiple regression analyses. The study found that social environment, community impact, perceived ease of use, and perceived value had a significant positive impact on the intention to use online fitness platforms. These predictor variables had an explanatory power of approximately 82%. The results of this study contribute to the existing literature on related studies and can help companies improve the quality of their platforms and enhance positive user perceptions of online fitness platforms

Address: BANGKOK

Email: lifelong@kmitl.ac.th

King Mongkut's Institute of Technology Ladkrabang. KMITL Lifelong Learning Center

Name: Singha Chaveesuk

Role: Thesis Advisor

Email : singha.ch@kmitl.ac.th

Name: Bilal Khalid

Role: Thesis Co-Advisor

Created: 2024

Modified: 2025-03-20

Issued: 2025-03-13

วิทยานิพนธ์/Thesis

application/pdf

eng

DegreeName: Master of Business Administration

Level: Master's Degree

Descipline: Industrial Business Administration

Grantor: King Mongkut's Institute of Technology Ladkrabang

©copyrights King Mongkut's Institute of Technology Ladkrabang

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