แจ้งเอกสารไม่ครบถ้วน, ไม่ตรงกับชื่อเรื่อง หรือมีข้อผิดพลาดเกี่ยวกับเอกสาร ติดต่อที่นี่ ==>
หากไม่มีอีเมลผู้รับให้กรอก thailis-noc@uni.net.th
หากไม่มีอีเมลผู้รับให้กรอก thailis-noc@uni.net.th
Deshun Yu. The influence of hotel chain logistics on customer loyalty: a case study in the Chinese hospitality sector. Master's Degree(Industrial Business Administration). King Mongkut's Institute of Technology Ladkrabang. KMITL Lifelong Learning Center. : King Mongkut's Institute of Technology Ladkrabang, 2024.
The influence of hotel chain logistics on customer loyalty: a case study in the Chinese hospitality sector
Name: Deshun Yu
LCSH:
Hotel management
-- Thailand
LCSH:
Business logistics
-- Thailand
LCSH:
Customer loyalty
-- Thailand
Abstract:
This study examines the factors influencing customer loyalty within the Chinese hospitality sector, employing a convenience sampling method with 385 hotel guests. Data are collected through surveys using questionnaires as research instruments. Key factors such as brand image, service quality, logistics communication channels, sustainability practice, and transportation accessibility are analyzed using multiple linear regression. The findings suggest a significant positive influence of brand image, logistics communication channel, sustainability practices, transportation accessibility on customer loyalty. However, the influence of service quality on customer loyalty is not fully supported by the analysis. Moreover, the overall R-squared value of 0.849 indicates that 84.9% of the variance in customer loyalty can be explained by the examined factors. These insights offer valuable implications for hotel management and marketing strategies, emphasizing the significance of brand image, logistics communication channels, sustainability practices, and transportation accessibility in fostering customer loyalty within the hospitality industry
Address:
BANGKOK
Email:
lifelong@kmitl.ac.th
King Mongkut's Institute of Technology Ladkrabang. KMITL Lifelong Learning Center
Name: Nuttawut Rojniruttikul
Role:
Thesis Advisor
Email :
nuttawut.ro@kmitl.ac.th
Created:
2024
Modified:
2025-03-20
Issued:
2025-03-13
วิทยานิพนธ์/Thesis
application/pdf
eng
DegreeName: Master of Business Administration
Level: Master's Degree
Descipline: Industrial Business Administration
©copyrights King Mongkut's Institute of Technology Ladkrabang
RightsAccess:
ใช้เวลา
0.019698 วินาที
Deshun Yu
| Title | Contributor | Type |
|---|---|---|
| The influence of hotel chain logistics on customer loyalty: a case study in the Chinese hospitality sector
สถาบันเทคโนโลยีพระจอมเกล้าเจ้าคุณทหารลาดกระบัง Deshun Yu | Nuttawut Rojniruttikul | วิทยานิพนธ์/Thesis |
Nuttawut Rojniruttikul