Interview guide development for qualitative research on exploring acceptance of autonomous vehicles in thailand

Name: Thana Sithanant

Organization : King Mongkut's Institute of Technology Ladkrabang. KMITL Business School

Email : 63611005@kmitl.ac.th

Name: Wornchanok Chaiyasoonthorn

Organization : King Mongkut's Institute of Technology Ladkrabang. KMITL Business School

Email : wornchanok.ch@kmitl.ac.th

Name: Singha Chaveesuk

Organization : King Mongkut's Institute of Technology Ladkrabang. KMITL Business School

Email : singha@it.kmitl.ac.th

keyword: Interview guide

LCSH: Qualitative research

LCSH: Automated vehicles

Abstract: The aim of this article is to create a semi-structured interview guide for a qualitative research project centered on the exploring acceptance of autonomous vehicles (AVs) in Thailand. The widespread acceptance of AVs holds significant potential for enhancing the quality of life. While existing studies have predominantly focused on the acceptance of AVs through quantitative research and technology acceptance theories, this paper seeks to address this gap by proposing an innovative approach. This approach involves qualitative research rooted in the use of grounded theory methodology, employing semistructured interviews to generate a novel theoretical framework. The collection of qualitative data will be facilitated through the adoption of semi-structured interviews, with the interview guide serving as the principal tool for data collection. The article will commence with a concise overview of AVs, pertinent technology acceptance theories, past research on AV acceptance, and the adoption of conventional car studies. Following that, a synthesis of knowledge and identification of gaps will be presented. Subsequently, a new research approach will be introduced, and a systematic procedure for crafting the semi-structured interview guide will be detailed and summarized

King Mongkut's University of Technology North Bangkok. Central Library

Address: BANGKOK

Email: library@kmutnb.ac.th

Created: 2023

Modified: 2024-12-23

Issued: 2024-12-23

บทความ/Article

application/pdf

BibliograpyCitation : In IEEE Computational Intelligence Society Thailand Chapter, King Mongkut's Institute of Technology Ladkrabang. School of Information Technology and Universitas Gadjah Mada. Department of Electrical Engineering and Information Technology. The 15th International Conference on Information Technology and Electrical Engineering (ICITEE 2023) (pp.304-310) Nonthaburi : IEEE Computational Intelligence Society Thailand Chapter, 2023

eng

©copyrights King Mongkut's University of Technology North Bangkok

ลำดับที่.	ชื่อแฟ้มข้อมูล	ขนาดแฟ้มข้อมูล	จำนวนเข้าถึง	วัน-เวลาเข้าถึงล่าสุด
1	ICITEE 2023pp.304-310.pdf	395.62 KB

ใช้เวลา

0.030998 วินาที