Exploring influential factors in the purchasing of nutritional supplements for the elderly

Name: Wang, Yuhang

LCSH: Older people

LCSH: Old age

Abstract: This research delves into the intricate landscape of factors influencing the purchasing decisions of nutritional supplements tailored for the elderly within the dynamic context of Thailand. As the population ages and dietary needs evolve, the significance of these supplements has grown considerably. The study provides valuable insights into the interplay of diverse factors that shape consumer choices in this domain. Quantitative surveys, utilizing a convenience sampling method, were employed to gather data from 385 respondents, carefully selected to represent the diverse demographic of supplement consumers. The structured questionnaire assessed respondents' levels of agreement with statements related to health consciousness, quality assurance, social influence, accessibility, and perceived benefits as influential factors in their supplement purchasing decisions. Through the lens of regression analysis, this study unraveled the intricate relationships among these factors, offering a nuanced understanding of their specific impact on elderly consumers' choices. Notably, the results illuminate the significant influence of health consciousness, quality assurance, social influence, accessibility, and perceived benefits on the purchasing decisions of nutritional supplements for the elderly in Thailand. These findings contribute to a comprehensive understanding of the complex dynamics at play in the nutritional supplement market, providing actionable insights for both researchers and industry stakeholders to enhance strategies and meet the evolving needs of elderly consumers

King Mongkut's Institute of Technology Ladkrabang. Central Library

Address: BANGKOK

Email: Lifelong@kmitl.ac.th

Name: Nuttawut Rojniruttikul

Role: Thesis Advisor

Email : nuttawut.ro@kmitl.ac.th

Created: 2024

Modified: 2024-11-16

Issued: 2024-11-16

วิทยานิพนธ์/Thesis

application/pdf

eng

DegreeName: Master of Business Administration

Level: Master's Degree

Descipline: Industrial Business Administration

Grantor: King Mongkut's Institute of Technology Ladkrabang

©copyrights King Mongkut's Institute of Technology Ladkrabang

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