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Qiao, Honglei. Enhancing customer satisfaction in logistics services: a case study of SF Express Company. Master's Degree(Industrial Business Administration). King Mongkut's Institute of Technology Ladkrabang. Central Library. : King Mongkut's Institute of Technology Ladkrabang, 2024.
Enhancing customer satisfaction in logistics services: a case study of SF Express Company
Name: Qiao, Honglei
LCSH:
Business logistics
-- Thailand
LCSH:
Consumer satisfaction
Abstract:
Customer satisfaction plays a pivotal role in the logistics industry, directly impacting a company's reputation and success. In Thailand, SF Express Company strives to meet and exceed customer expectations through its logistics services. This study investigates the factors influencing customer satisfaction in the logistics services of SF Express in Thailand. A structured questionnaire was designed to collect data related to customer satisfaction using convenience sampling, encompassing various dimensions, including service quality, trust, pricing, remote assistance, and awareness of sustainability. Data was gathered from approximately 385 customers who had utilized SF Express's services. Multiple regression analysis was conducted to examine the relationship between these dimensions and customer satisfaction. The results revealed significant positive relationships between service quality, trust, pricing, remote assistance, awareness of sustainability, and customer satisfaction. These findings suggest that enhancing service quality, fostering trust, implementing fair pricing strategies, optimizing remote assistance, and promoting sustainability awareness are essential for maximizing customer satisfaction. The study provides valuable insights for SF Express and other logistics providers seeking to improve customer satisfaction and strengthen their market position
King Mongkut's Institute of Technology Ladkrabang. Central Library
Address:
BANGKOK
Email:
Lifelong@kmitl.ac.th
Name: Nuttawut Rojniruttikul
Role:
Thesis Advisor
Email :
nuttawut.ro@kmitl.ac.th
Created:
2024
Modified:
2024-11-16
Issued:
2024-11-16
วิทยานิพนธ์/Thesis
application/pdf
eng
DegreeName: Master of Business Administration
Level: Master's Degree
Descipline: Industrial Business Administration
©copyrights King Mongkut's Institute of Technology Ladkrabang
RightsAccess:
ใช้เวลา
0.093455 วินาที
Qiao, Honglei
| Title | Contributor | Type |
|---|---|---|
| Enhancing customer satisfaction in logistics services: a case study of SF Express Company
สถาบันเทคโนโลยีพระจอมเกล้าเจ้าคุณทหารลาดกระบัง Qiao, Honglei | Nuttawut Rojniruttikul | วิทยานิพนธ์/Thesis |
Nuttawut Rojniruttikul