Factors influencing customer satisfaction of haidilao hot pot in China

Name: Lei, Biao

LCSH: Consumer satisfaction

LCSH: Chinese restaurants

LCSH: Haidilao Restaurant

Abstract: This study aimed to investigate the factors that influence customer satisfaction at Haidilao Restaurant, a well-known Chinese hotpot chain. A survey was conducted among 310 customers at three Haidilao Restaurant branches in China, using convenience sampling as the data collection method. Multiple regression analysis was employed to analyze the data obtained from the survey. The results revealed that perceived value, customer expectations, and corporate image were significant predictors of customer satisfaction, while perceived quality did not have a significant effect. These findings suggest that Haidilao Restaurant should prioritize improving perceived value, managing customer expectations, and developing a strong corporate image to enhance customer satisfaction. Furthermore, limitations of the study and recommendations for future research are also discussed

King Mongkut's Institute of Technology Ladkrabang. Central Library

Address: BANGKOK

Email: Lifelong@kmitl.ac.th

Name: Nuttawut Rojniruttikul

Email : nuttawut.ro@kmitl.ac.th

Created: 2023

Modified: 2024-11-16

Issued: 2024-11-16

วิทยานิพนธ์/Thesis

application/pdf

eng

DegreeName: Master of Business Administration

Level: Master's Degree

Descipline: Industrial Business Administration

Grantor: King Mongkut's Institute of Technology Ladkrabang

©copyrights King Mongkut's Institute of Technology Ladkrabang

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