Abstract:
This research aimed to study the guidelines for the management of tourism on biodiversity, Pha Chang Noi, Phayao province; 1) to study tourism potential on biodiversity, Pha Chang Noi, Phayao province; 2) to study tourists' opinions toward tourism on biodiversity, Pha Chang Noi, Phayao province; and 3) to suggest guidelines for the management of tourism on biodiversity, Pha Chang Noi, Phayao province. The study findings revealed that Pha Chang Noi, Phayao province, a biodiversity ecotourism region, suitable for promoting tourism and learning, being able to operate under the management of tourism on biodiversity. Regarding the opinions among most tourists, it was found that there should be a variety of activities and contain knowledge regarding the ecosystem. In terms of accommodation, the number of guests should be determined in accordance with the suitability of the area and the accommodation should be environmentally friendly. Guests should be provided with welcome greetings from local guides representing the community and the vehicle services should be provided to facilitate accessibility. From the above results, the guideline for the management of tourism on biodiversity, Pha Chang Noi, Phayao province, which were suitable for the area context and corresponded to the tourists opinions, it can be concluded that there should be management on the meaning signs to create an understanding and perceived by the stakeholders. Room rates should be managed appropriately to the services and amenities that tourists receive. There should be management on the readiness of vehicle usage. There should be preparation of road signs, meaning signs to keep tourists informed. Most importantly, there should be tourism activities that are consistent with the lifestyle of the people in the community and the conservation of the environment.