แจ้งเอกสารไม่ครบถ้วน, ไม่ตรงกับชื่อเรื่อง หรือมีข้อผิดพลาดเกี่ยวกับเอกสาร ติดต่อที่นี่ ==>
หากไม่มีอีเมลผู้รับให้กรอก thailis-noc@uni.net.th
หากไม่มีอีเมลผู้รับให้กรอก thailis-noc@uni.net.th
Nie Siyuan. Effect of marketing strategy and service quality on consumers' selection of educational institutions. Master's Degree(General Management). Rajamangala University of Technology Thanyaburi. Office of Academic Resource and Information Technology. : , 2567.
Effect of marketing strategy and service quality on consumers' selection of educational institutions
Name: Nie Siyuan
Address:
Pathum Thani
Organization :
Rajamangala University of Technology Thanyaburi. Faculty of Business Administration. Major Subject General Management
keyword:
Service quality
ThaSH:
Marketing strategy
Classification :.LCCS: HF 5415
Abstract:
The purpose of this study was to explore the impact of marketing strategies and service quality on consumers' decisions to choose educational institutions.
The application of relevant theories such as the 4Ps marketing strategy theory, and the perception gap theory to consumer decision-making in combination with the marketing service models and characteristics of the education and training market, culminated in a questionnaire survey as the research tool. Statistical analysis of the data collected by the questionnaire was performed using various methods including frequency, percentage, oneway analysis of variance, Pearsons correlation coefficient, and multiple regression analysis.
The study results indicated that among several well-known training institutions in Jiangxi province, each dimension of the marketing strategies and the service quality of educational institutions individually had a positive impact on consumer decision-making. Therefore, this study suggests that improving marketing strategies and service quality levels can help promote consumer decision-making.
Rajamangala University of Technology Thanyaburi. Office of Academic Resource and Information Technology
Address:
PATHUM THANI
Email:
elibrary@mail.rmutt.ac.th
Name: Suraporn Onputtha
Role:
Faculty advisor
Created:
2567
Modified:
2024-08-19
Issued:
2024-08-19
วิทยานิพนธ์/Thesis
application/pdf
CallNumber:
THE HF 5415 .S59
eng
DegreeName: Master of Business Administration
Level: Master's Degree
Descipline: General Management
©copyrights Rajamangala Univetsity of Technology Thanyaburi
RightsAccess:
ใช้เวลา
0.030336 วินาที
Nie Siyuan
| Title | Contributor | Type |
|---|---|---|
| Effect of marketing strategy and service quality on consumers\' selection of educational institutions
มหาวิทยาลัยเทคโนโลยีราชมงคลธัญบุรี Nie Siyuan | Suraporn Onputtha | วิทยานิพนธ์/Thesis |
Suraporn Onputtha
| Title | Creator | Type and Date Create |
|---|---|---|
| Effect of marketing strategy and service quality on consumers\' selection of educational institutions
มหาวิทยาลัยเทคโนโลยีราชมงคลธัญบุรี Suraporn Onputtha | Nie Siyuan | วิทยานิพนธ์/Thesis |
| Impact of Covid-19 pandemic on the marketing strategies of learning institutions
มหาวิทยาลัยเทคโนโลยีราชมงคลธัญบุรี Suraporn Onputtha | Zheng Lin | วิทยานิพนธ์/Thesis |
| Effects of live webcast marketing factors and perceived value on customer purchase intention
มหาวิทยาลัยเทคโนโลยีราชมงคลธัญบุรี Suraporn Onputtha | Zhang Junwei | วิทยานิพนธ์/Thesis |