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Jain, Vishal. Fostering consumers' attitude and satisfaction towards voice assistants : an empirical validation. (). King Mongkut's University of Technology North Bangkok. Central Library. : , 2022.
Fostering consumers' attitude and satisfaction towards voice assistants : an empirical validation
Name: Tandon, Urvashi
Organization :
Chitkara University. Chitkara Business School
Email :
urvashi.tandon@chitkara.edu.in
Name: Jhamb, Deepika
Organization :
Chitkara University. Chitkara Business School
Email :
deepika.jhamb@chitkara.edu.in
Name: Mittal, Amit
Organization :
Chitkara University. Chitkara Business School
Email :
amit.mittal@chitkara.edu.in
Name: Jain, Vishal
Organization :
Sharda University. School of Engineering and Technology
Email :
drvishaljain83@gmail.com
keyword:
Voice assistants
LCSH:
Consumer behavior
LCSH:
Consumer satisfaction
Abstract:
This all-inclusive comprehensive research paper
talks about the attitude and inclination of customers towards
voice assistants which has been a sensation in the information
technology, automated response and robotics in past one decade.
The paper critically examines and discusses about the aspects
such as theory of consumption values (TCV); history, current
market and penetration of voice assistants in India. Data was
gathered by North Indian respondents using voice assistants.
The sample comprised of 332 respondents and data was
analyzed using Structural Equation Modelling (SEM). The
results confirmed the significant positive impact of all the values
in building positive attitude. Convenience value and emotional
value emerged as strongest predictors of customer attitude
followed by device quality and epistemic value. Moving ahead
attitude also had strong impact on customer satisfaction. Using
TCV theoretical framework, this research is an initial endeavor
to analyze the enablers of voice assistants which will not only
help in their adoption but also provide deep insights to the
developers also.
King Mongkut's University of Technology North Bangkok. Central Library
Address:
BANGKOK
Email:
library@kmutnb.ac.th
Created:
2022
Modified:
2024-05-23
Issued:
2024-05-23
บทความ/Article
application/pdf
BibliograpyCitation :
In IEEE Computer Society. 2022 Fifth International Conference on Computational Intelligence and Communication Technologies (CCICT 2022) (pp.451-456). Los Alamitos, CA : IEEE Computer Society
eng
©copyrights King Mongkut's University of Technology North Bangkok
RightsAccess:
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0.032542 วินาที
Tandon, Urvashi
| Title | Contributor | Type |
|---|---|---|
| Fostering consumers' attitude and satisfaction towards voice assistants : an empirical validation
มหาวิทยาลัยเทคโนโลยีพระจอมเกล้าพระนครเหนือ Tandon, Urvashi;Jhamb, Deepika;Mittal, Amit;Jain, Vishal | บทความ/Article |
Jhamb, Deepika
| Title | Contributor | Type |
|---|---|---|
| Fostering consumers' attitude and satisfaction towards voice assistants : an empirical validation
มหาวิทยาลัยเทคโนโลยีพระจอมเกล้าพระนครเหนือ Tandon, Urvashi;Jhamb, Deepika;Mittal, Amit;Jain, Vishal | บทความ/Article |
Mittal, Amit
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| Applying data mining for clustering shoppers based on store loyalty
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| Understanding the dynamics of employer satisfaction in the enrollment of fresh engineering IT graduates in India
มหาวิทยาลัยเทคโนโลยีพระจอมเกล้าพระนครเหนือ Correa, Frederick Sidney;Chand, Pawan Kumar;Mittal, Amit | บทความ/Article | |
| Fostering consumers' attitude and satisfaction towards voice assistants : an empirical validation
มหาวิทยาลัยเทคโนโลยีพระจอมเกล้าพระนครเหนือ Tandon, Urvashi;Jhamb, Deepika;Mittal, Amit;Jain, Vishal | บทความ/Article |
Jain, Vishal
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| Fostering consumers' attitude and satisfaction towards voice assistants : an empirical validation
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